Becoming the Obvious Choice

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Most important of all in your quest to become the obvious choice to do business with is that you are likable. People do business with people or companies they like, not necessarily companies that offer something at a lower price or with more features and options. Consumer decisions are largely swayed by emotion, which means you have to appeal to the emotions of your target audience through interaction, engagement and relationship-building.

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Providing a positive customer service experience has a significant impact on your bottom line. It takes 12 positive customer service experiences to make up for a single unresolved one.

‎Indispensable! Becoming the Obvious Choice in Business and in Life on Apple Books

There are certain qualities in a company that appeal to and attract consumers:. While you can apply all of the qualities above to your way of doing business and draw people to your company in droves, you still have to nurture the B2C relationship and cultivate it. You want to make an immediate and positive first impression with your potential consumers when they encounter your brand, marketing materials, or your products and services. If you can achieve a positive public perception of your brand and company, consumers will be more inclined to start doing business with you and continue to do so.

Establishing strong relationships with your consumers and nurturing those relationships has never been more important than it is today. The digital age has created a hands-off atmosphere for so many of our day-to-day activities and companies and consumers have become accustomed to the impersonal nature of automated transactions. What else? What other qualities are critical to becoming the obvious choice to do business with in your industry and market?

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3 Attraction Shortcuts To Become His Obvious Choice - Dating Advice for Women by Mat Boggs

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